In 1986, a young woman arrived in Los Angeles from South Korea with big dreams, limited English, and an unshakeable belief that hard work could build a life in America. She settled in Koreatown, and like so many immigrants before her, she got to work.
In 1990, Julie Lee took a leap of faith. Armed with little more than a van and a relentless work ethic, she began driving to flower fields in San Diego, Carpinteria, and beyond — sometimes cutting flowers in the field herself and bringing them back to sell to customers in Santa Fe Springs.
Over 35 years, the flower industry has changed dramatically. But some things have never changed. That same hustle that sent Julie down the freeway before sunrise — it's still here. That same commitment to doing right by every single customer — it's still here.
Fresh Flower Wholesale isn't just a business. It's a promise, kept every day for 35 years.
"The freshest flowers, honest prices, and a smile when you walk in."